FOR IMMEDIATE RELEASE

The Imaginative Child teams up with Shopatron.com
Contact: Beau Schuster
Address: 19602 N. 14th Place, Phoenix, AZ 85024

Phone: 877.216.7083 M-F 8-5pm
Alt Phone: 480.677.0341
Email: beau@imaginativechild.com
URL: www.imaginativechild.com

Phoenix, AZ – The Imaginative Child, a Phoenix based company, will team up with Shopatron in a strategic move to become more attractive to retailers in the toy industry by allowing retailers to further their profits through an online presence. Currently, The Imaginative Child operates its e-commerce website: www.imaginativechild.com and will begin working with Shopatron March 1st, 2007. Shopatron works with both retailers and manufacturers by creating a virtual order environment where consumers benefit by the lower shipping costs and rapid delivery.

In a statement from Beau Schuster, President and COO of The Imaginative Child, “Shopatron is the perfect fit for our company. In a sense, it changes my e-commerce website into one of our greatest advertising tools.” This is made possible by the innovative way in which The Imaginative Child, Shopatron and retailers fill orders. Schuster said, “Online ordering has increased 10 fold over the past 5 years and will continue to grow. Understanding and working with these changes in the industry will be key to any company’s future. We believe we are helping to secure our future by giving back even more to our retail partners.”

Shopatron is the only e-commerce company in the world focusing exclusively on the needs of branded manufacturers to connect consumers with retailers for local fulfillment, delivery and pick-up in store.